Apple, the oracular Silicon Valley company that became an icon of personal computing, has risen to its greatest heights in the years since Steven P. Jobs returned to its helm and opened horizons beyond the desktop.
With its coveted gadgets, Apple has cast something of a spell on both consumers and investors. The iPod and the iPhone have been major forces in the music and smartphone industries, respectively.
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As measured by the value of its stock, Apple shot past Microsoft, the computer software giant, in May 2010 to become the world's most valuable technology company. The changing of the guard caps one of the most stunning turnarounds in business history for Apple, which had been given up for dead only a decade earlier, and Mr. Jobs. The rapidly rising value attached to Apple by investors also heralded an important cultural shift: consumer tastes have overtaken the needs of business as the leading force shaping technology.
The 2010 holidays were really good to Apple. Consumers around the world snapped up iPhones and iPads at a dizzying rate and also bought millions of laptops, especially the new ultralight MacBook Air.
Apple said its net income in the last three months of 2010 rose 78 percent from a year earlier to a record $6 billion, or $6.43 a share, from $3.4 billion, or $3.67 a share. Revenue soared more than 70 percent to $26.74 billion, from $ 15.68 billion in 2009.